ADHESION GROUP, European leader in the organisation of B-to-B business meetings.
Since the creation of its first export business meeting devoted to wines and spirits in 1984, the ADHESION GROUP has successfully developed its expertise in handling international professional events in multiple formats:
- Business conventions with prescheduled B-to-B meetings with:
- Professional trade fairs: Vinisud, Vinisud Asia y medFEL...
- Mixed-format business trade fairs: trade fair stand + prearranged B-to-B meetings.
- Lectures / Tasting workshops / Master classes etc.
The PTV is a forum for the different agents in the Spanish wine industry to come together and deliberate, with the aim of becoming a true business-science network of cooperation capable of defining a common Strategy in the field of R&D&I, led by business.
The ultimate goal of this exchange is to boost the sector's competitiveness, identifying the key needs and technological challenges faced and overcoming these through INNOVATIVE initiatives.