“New wine scenes: Changes in habits, marketing and commercial strategies”

Monday, 23rd November


12:15 p.m.

“Shipping wine in bulk - flexibag vs ISO tank - pros and cons - the importance of using a reliable partner’” by Horst Mueller, Global Director Drinks Logistics of the company Kuehne + Nagel.


1:30 p.m.

Official Launching of the World Bulk Wine Exhibition Program of Conferences by Jean-Claude Ruf, Scientific Coordinator and Head of Safety and Health Unit of the International Organization of Vine and Wine (OIV), who will present an analysis of the “International wine market in 2014, with an emphasis on bulk wine”.

During the opening ceremony, the 5thVoice of Wine Prize will be presented.


2:15 p.m.

“New business escenes in the United Kingdom and their influence in wine trends” by Natalia Posadas Dickson, Head Buyer for the company Perfect Cellar (UK).


2:45 p.m.

“New bulk wine scenes: changes in habits, marketing and commercial strategies” by Rafael del Rey, director of the Spanish Wine Market Observatory (OeMv).

3:30 p.m.

“Wine consumption trends in Germany” by Marc Dressler, Business Administration professor in Neustadt Weinstrasse.


4:15 p.m.

“Seizing alcohol management opportunities to create a competitive advantage in the bulk market” by Borja Larroca Sáez de Adana, Business Development Manager for Conetech.


5:00 p.m.

Tasting-conference “Principal grape varieties and the types of wine that consumers from big buyer countries want (Germany, UK, USA…)”, by Jean Luc Favarel, Research and Development Director of the Péra-Pellenc Group.

Tuesday, 24th November


10:45 a.m.

“Mexican wine taste” by Esperanza Mendiola, journalist specialized in wine and wine seller.


11:30 a.m.

“Languedoc Roussillon Region is the leading producer of rosé wines in France: origin, quality and diversity [of rosés]”, presented by Bernard Augé, Deputy Director of Coop. Languedoc-Rosellón.


1:00 p.m.

“The challenge of transporting wine”, presented by Eric E. Vogt, CEO and founder of eProvenence.


Monday, 23rd November

    11.00 a.m. “La Mancha PDO (Spain): Bag-in-box and bulk wines from the biggest designation of origin worldwide".
    12.00 p.m. “The white wines from the Gers region (France): quality, diversity and genuineness”, presented by Éric Lanxade.
     3.00 p.m. “The remarkable wines of Manchuela PDO (Spain): the land of the Bobal variety”.

Tuesday, 24th November

    11.00 a.m. “Wines from Sicilia: Mediterranean heart”.
    12.00 p.m. “Wines from Moldavia - A living legend: discoveries in an unknown Europe”.

NOTE: Conferences and Tastings will take place in the Amtrium Conference Hall.

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