Voice of Wine is a prize created by the World Bulk Wine Exhibition in 2011 which recognizes and rewards notable groups or people who defend the values of wine and the sector’s economic, cultural and social features.
ProChile, an institution operating under the Chilean Ministry of Foreign Affairs, receives the Prize Voice of Wine 2017 for its constant encouragement of Chilean wine in foreign markets and their remarkable marketing and advertising campaigns, and because it spreads the superb quality and diversity of their wines around the world, in addition to having come to make wine one of the great insignias of the Chilean foreign trade.
Alejandro Buvinic, director of ProChile, provided these comments when informed of the award: “For ProChile, it is an honor to receive this prize Voice of Wine 2017, which is given by World Bulk Wine Exhibition, because it shows that the work that we have carried out as an institution since we started operating –and in the case of the wine, this work has been continuous and evolving– has been fruitful and it is now renowned. While it is true that our campaigns’ focus is on the bottled wine, we are also aware and support the value of bulk wine regarding the wineries’ stock and the contribution to producing markets with problems with their harvests, as well as the importance of bulk wine in terms of sustainability when it is bottled in destination”.
“Today, Chile is the 4th global wine exporter accounting for more than US$ 1,800 million, where bulk wine represents 42% of our overall shipments. All this is due largely to varied promotional measures, through diverse programs and tools with campaigns across all continents. This leadership is the merit of our producers, but also of this institution that for many years has been supporting the promotion and entrance to new markets”.
The award ceremony will take place in the Conference Hall on Monday, 20th November at 16:15.
Wine of Moldova receives the Voice of Wine 2016 Award, “for the efforts of its winegrowers, wineries and public administration in the promotion of bulk wine, for its ability to adapt to international markets and for the quality of their wines”.
Otilia Romero de Condés, director of the WBWE and president of the jury underlined the “great deal of effort invested by the Moldavian wine sector of adapting with the times and not depending exclusively on sales to tradicional country clients”. This way, she highlighted that, since 2008, Moldavian exports have grown at an annual rate of more than 10%; and that sales to Russia and to the surrounding republics have fallen from 85.5% to approximately 60%.
Moldova currently has 112.000 hectares of vineyards, of which 75.000 hectares are devoted to winegrowing and they produce approximately 1.75 million hectoliters. Such development has been possible thanks to the European Union aid and to the United States Agency for International Development (USAID), which has invested both in the vineyards’ expansion and in technological enhancements.
In Moldova, 250.000 jobs rely on vineyards and wineries. The Moldavian wine industry represents 3.2% of GDP and 7.5% of exports. These numbers are due to the effortless activity of 140 companies that manage to export for an annual value of approximately 150 million Euros.
The Coop Languedoc Roussillon is the winner of this year’s Voice of Wine award, a tribute to the continuing effort in promotion carried out by the Languedoc Roussillon region in France and abroad. By delivering the 2015 Voice of Wine award we want to praise the quality and diversity of these wines, produced with the utmost respect for the wine tradition typically associated with this emblematic region of the South of France.
Languedoc Roussillon is the first wine region in France, with 230.000 hectares and 12,4 million hectoliters of production in 2014, 75% of which are sold in bulk.
The Coop Languedoc Roussillon represents all the wine producers from the area and deals with regional, national and European entities by implementing awareness and support actions with regards to the following:
- Development in the face of climate or environmental change.
- Economic development strategies, enhancement of wine quality, legal advice, training, employment and land management.
- Supporting different cooperatives in their organization, cost effectiveness, and communication as well as in promotion, exports and consultancy.
La Wines of South Africa (WOSA) was the highlight of the World Bulk Wine Exhibition after being awarded the 2014 Voice of Wine prize. With this prize, the WBWE rewards the efforts made to promote South African wine abroad, as well as the improvements on image, like the bag-in-box packaging.
WOSA is a non-profit organization whose mission is to contribute to the large- scale success of the wine sector in this area by creating the brand “South Africa”, and also to widen the respect for this country as a producer of exciting wines with a superb quality-price ratio.
WOSA main objectives are: to improve the image and reputation of South African wines on key international markets; to help develop new export markets; to improve exporting capacity by supporting commercialization and providing counseling; and to develop South African wine tourism.
“Variety is in our nature” is one of the WOSA slogans. South Africa possesses some of the oldest winelands in the world. In terms of biodiversity, this is an exceptional natural environment, which results from the constant interaction between these old winelands, high mountains, slopes and coastal breezes.
On 25th November 2013, at the launching of the 5th edition of the World Bulk Wine Exhibition, the Argentinean Viticulture Corporation (COVIAR) and the Fondo Vitivinicola Mendoza –in charge of the Argentinean Wine campaign– were awarded the prize Voice of Wine 2013 in recognition for their respect, care and support to the wine sector.
Otilia Romero Condés, the Director of the WBWE, explained the decision of granting this prize to COVIAR by pointing out “their efforts to promote wine on national markets and their firm support to the initiative of the presidency of the nation to designate wine as the National Beverage of Argentina”.
The prize was collected by Lorenzo Capece, president of the Argentinean Viticulture Corporation. COVIAR is formed by the majority of the Argentinean viticulture sector through cooperatives, wineries, regional governments and the central administration. Their actions have led to an increase in one liter of the annual consumption per person and year in the country.
According to the presidential decree that declared wine as the national beverage on the 24th of November 2010, “Argentinean wine is an honorable ambassador in the world because it brings pride to Argentines who drink the same wines they export and it gives prestige to the country in every continent”.
The World Bulk Wine Exhibition rewards European wine companies: The organisers of the World Bulk Wine Exhibition announced, by unanimous decision, the European Wine Committee (CEEV) as the winner of the “Voice of Wine 2012” award, which was presented at the fourth edition of the Exhibition in Amsterdam which took place on 19 and 20 November 2012.
The jury considered the CEEV, based in Brussels, to be the deserving winners of the award because of their “passionate defence of the wine sector before the highest European authorities and powerful anti-alcohol lobbyists, and for always conveying a positive message of moderation about the social, cultural, economic, and health benefits of wine”.
With this award, the WBWE seeks to recognise the tremendous work being undertaken by European wine industry organisations in international forums, and for transmitting the message about the benefits of moderate wine consumption.
Both the president of the CEEV, Lamberto Vallarino Gancia, and its general secretary, José Ramón Fernández, expressed their satisfaction with this recognition which comes at a key moment for them, and said it was an honour to be taking over the award from such an important organisation in the wine world as the OIV.
The award, received by the International Organisation of Vine and Wine (OIV) in the event’s first edition, rewards the noteworthy work of individuals or collectives in defending the values of wine, and their efforts to promote this sector which is so important from an economic, cultural, and social perspective.