China will be one of the main actors in the 7th World Bulk Wine Exhibition

China will be one of the main actors in the 7th World Bulk Wine Exhibition

The World Bulk Wine Exhibition will be held on the coming 23rd and 24th of November at the Amsterdam’s RAI


The rise of China as a wine purchasing country will be reflected in the coming World Bulk Wine Exhibition, an event which –once a year– gathers the major wine producers and importers from around the world and where China’s role is ever more crucial.

Some of the most prominent importers in the Asian country have already confirmed their attendance to the 7th WBWE, which foresees a 15% growth over the previous one.

The importance of China within the international wine market is revealed in data such as the following, which according to the Spanish Wine Market Observatory (OEMV), shows a 13.5% growth in purchases, going from 3.56 million hectoliters to 4.04 million (inter-annual, March 2015). With regards to invoicing, there has been a 14.5% growth, from 1.095 million Euros to 1.253 million.

During the last months, China –probably due to the economic crisis it is beginning to experience– has started purchasing basic bulk wine, a market which was going down last year. However, by March, it had increased its purchases by 0.3% up to 81.7 million liters, amounting 52.5 million Euros. As for Spain, it went from 12.7 to 14.4 million liters, roughly amounting to seven million Euros, with an average price of 0.48 Euros per liter.

The greatest commitment of the World Bulk Wine Exhibition is to ensure that all exhibitors taking part with their different high-quality bulk wines can enjoy the best international showcase for their products. This is possible thanks to a great job attracting buyers from all over the world. The World Bulk Wine Exhibition is a key strategic event not only due to the timing, the location, or the summoning power it has, but also because of its 360-degree view on the bulk wine business.


World Bulk Wine Exhibition