2 - 3 December 2019

Hall 2 & 3

Amsterdam RAI

Some Facts

What are you waiting to do business?

The WBWE is the forum where the most important business transactions of each harvest are decided. A not-to-be-missed event for those producers, importers, brokers, purchasing managers… Ultimately, for all those professionals from the sector who would like to discover the global trends that will define each harvest in order not to be left out.

Each year the bulk wine market is increasingly growing; nowadays, 40% of the wine exported at a global scale is bulk. This figure amounts to more than 3,000 million euros. At the WBWE, organic wines, still wines, sparkling, or wines with or without a designation of origin or a PGI can be found, but also distilled beverages, spirits and liquors, hence widening the business possibilities for the fair’s attendees.

250 exhibitors and 6,500 professionals



The commitment of the World Bulk Wine Exhibition is to ensure that every exhibitor that participates with its own variety of quality bulk wine will achieve the best international showcase for their own products. This is made possible thanks to our job of attracting purchasers from all over the world. WBWE is an event of strategic importance not only due to the dates, the place or the capacity of bringing international business together, but also due to its 360-degree vision of what the bulk wine industry has to offer.

Would you like to participate in the biggest global event devoted to the bulk wine business?




  • A table with white tablecloth 1m height x 1.20 m. long x 0.75 m. wide. A small table. A spittoon. A container to cool the wines. Two chairs.
  • Includes 5 exhibitor badges and 10 invitations for professionals
  • Poster in featherboard with the image sent by the company: 150 cm. width x 100 cm. height.




  • A table with white tablecloth 1m height x 1.20 m. long x 0.75 m. wide. A small table. A spittoon. A container to cool the wines. Two chairs.
  • Includes 5 exhibitor badges and 10 invitations for professionals
  • Poster in featherboard with the image sent by the company: 150 cm. width x 100 cm. height


Occupation by two companies


  • Two tables with white tablecloth 1m height x 1.20 m. long x 0.75 m. wide. Two small tables. Two spittoons. Two containers to cool the wines. Four chairs.
  • Poster in featherboard with the image sent by the company: 150 cm. width x 100 cm. height.
  • Includes 5 exhibitor badges and 10 invitations for professionals




  • Two tables with white tablecloth 1m height x 1.20 m. Length x 0.75 m. Width. Two small tables. Two spittoons. Two wine cooling containers. Four chairs.
  • Two posters in featherboard with the image sent by the company: 150 cm. Width x 100 cm. Height
  • Includes 10 exhibitor badges and 10 invitations for professionals




  • Two tables with white tablecloth 1m height x 1.20 m. Length x 0.75 m. Width. Two small tables. Two spittoons. Two wine cooling containers. Four chairs.
  • Two posters in featherboard with the image sent by the company: 150 cm Width x 100 cm Height.
  • Includes 10 exhibitor badges and 10 invitations for professionals


6 m2

  • Opportunity to participate in the WBWE for wineries with a proven production of less than 2,000,000 litres.
  • The exhibitor will be differentiated by means of a personalised poster and all the necessary material for a correct wine tasting service.
  • This contract includes 5 exhibitor accreditations and 10 invitations for professionals

If you do not find what you are searching for, please register by marking “other options” and we will contact in order to find the solution that best suits your needs.

The WBWE according to the industry’s professionals:

In my opinion, the WBWE is the best place to do businesses. Approximately 30% of the year’s business comes from the connections that I make during this fair.

Cruz Liljegren
Cruz Liljegren Bulk Wine Broker

I came to the WBWE looking for wines to buy and that I can also sell. There is a wonderful atmosphere and it’s the perfect environment to catch up with a lot of old friends from the sector and establish new and valuable contacts.

Tom Seaver
Tom Seaver Senior director of winemaking for Gallo in California

This is the first seminar I’m aware of that focuses on the art of coupage, and it is an extremely original and important approach because when you leave university, nobody has explained this to you and you have to learn it by yourself. The Art of Blending is an amazing opportunity for all those professionals who are involved in blending wine.

Fernando Zamora
Fernando Zamora Professor of the Department of Oenology of the University Rovira i Virgili; president of the Commission of technology of the UIV

The WBWE represents a crucial trade fair for the bulk wine industry and provides a major opportunity for the producers to display their products. Moreover, it gives participants the possibility to taste wines coming from different territories just a few months after harvesting. This makes the event a unique occasion to taste wines coming from all over the world.

Giordano Zinzani
Giordano Zinzani Enologist and executive of Caviro, the largest Italian wine cooperative

I visited the Silent Tasting Room and I tasted many different wines, it’s truly exceptional to be able to taste so many wines, varieties and blends from so many different countries; I was surprised at the quality. For any professional looking for bulk wine, this is the perfect place to come and find the best solution for your label.

Anita Oberholster
Anita Oberholster Extension Specialist in Enology based at the Department of Viticulture & Enology at the University of California in Davis

The timing of this fair has been very well chosen because it takes place just after harvesting and we can learn about the novelties of the latest harvest; we can get an image of the qualities and learn about the pricing of the harvest and even more now that the situation is a little bit more complicated, I feel it is very important to be present and be aware of the news.

Ivan Barbic
Ivan Barbic Strategic purchaser from the company Bataillard
World Bulk Wine Exhibition 2019

Regulations on Participation


Those eligible to apply for participation in WBWE 2019 include all individuals or legally constituted groups whose business activity is fully linked to the production, marketing, promotion or wholesale distribution of bulk wine, and who possess the corresponding licence.

Applications to reserve space should be made before September 30th, 2019. The application process may be completed on our website, or by downloading and filling out the form available there. The reservation will be considered confirmed when the WBWE office receives the reservation application and the deposit slip for the 30% of the total amount of the stand. The deposit will be deducted from the final cost (for the formalization of the contract, see final payment).

NOTE: Given the limited capacity, spaces will be assigned until full occupancy is achieved. Those who register after this point will be informed and their registration fee returned.


The exhibition fee covers everything necessary in order to market products to bulk wine buyers and take full commercial advantage of the event: an exhibit stand with a personalized sign*; inclusion in the official WBWE catalogue; all the necessary materials for a professional wine-tasting service, including wine glasses (replacements and cleaning as needed), water, ice, and spittoons; registration of three products in the Silent Tasting Room; access to the Business Centre; free WiFi; and daily cleaning of the stand.

* Exhibitors must supply the design in the required electronic format. WBWE is responsible for printing and mounting.

NOTE: Businesses that register themselves and do the payment of the 30% of the total amount of the stand of registration fee* before 1st of May 2019, will receive a 7% discount off the final cost (the omission of the payment within time period will imply the loss of the discount). This discount does not apply for Little Treasures Selection stands.


A deposit of 30 % of the full amount of your stand shall be made, deductible from the final price depending on the Stand chosen, should be made by bank transfer to the following account:

C/ Morago, 7 Bajo. E13200 Manzanares (Ciudad Real) SPAIN
Bank Name:
Global Caja
Account No.:
ES75 3190 2026 73 4447181225
IBAN Code:

Once the deposit has been made, a copy of the receipt should be e-mailed ( or faxed to: (+34) 926 61 11 55.


Once the amount of 30% has been received as a deposit, the organization will send each applicant the corresponding invoice, together with the receipt. The contract will be considered formalized once the final payment has been made.

The final payment should be made by bank transfer to the bank and account previously indicated, or by online payment (see point 2.3. "Form of payment").

Deadline for final payment: 30th September 2019.


Registration in the WBWE 2019 does not guarantee participation.

Once the pre-registration form is completed and deposit has been received, the Organization will provide the floor plan by turn in terms of registration date, in which you will see the espaces available.
Exhibitor will have 72 hours to choose their location and inform the Organization about it, this way location will be blocked. If this period expires and the exhibitor hasn't informed about the desired option, the Organization will assign one amongst those available.
The organisation reserves the right to modify the location of any company exclusively on the grounds of technical criteria being the exhibitor informed in advance.

The Organization reserves the right of acceptance and may reject any applications which, under its criteria, are not in line with the purposes and regulations of the Exhibition. Admission of applications will be closed once all of the exhibit spaces have been filled, which will be assigned according to availability.


Design of the Exhibition zone will be completed as the registration is filled in by exhibitors. However, depending on the availability of space and, especially within thirty days before the Exhibition, the Organization may make design and location changes if necessary.


Waiver to participation in the event will lead to forfeiture of fees paid for whatsoever reason.


Under no circumstances may exhibitors transfer admission rights to third parties when these rights have been granted by the organisation.


Daily from 10 a.m. to 18.00 p.m., on 2nd and 3rd December, 2019.

Exhibitors and stand personnel, duly accredited, will be able to access the grounds one hour before it is opened to the general public and may remain half an hour after closing time.

At the discretion of the organisation, these timelines may be extended in special cases.

General conditions:

a) Minors under the age of 18 are prohibited from entering the pavilion while the trade fair is being held.

b) Smoking is prohibited throughout the grounds.

c) No speakers or musical devices are allowed on tables nor any type of advertising (posters, signs, banners, etc.) that could disturb the public and/or exhibitors. Those elements that represent a clear hazard to persons or merchandise must likewise be avoided.

d) Extra services for cleaning, administrative personnel, surveillance, food and beverage, as well as audiovisual reports inside the pavilion must be commissioned to the organisation. The organisation reserves the right to photograph or film the facilities and tables using any means, as well as the articles exhibited there and to hold the exclusive rights to these recordings.

e) The distribution of any type of advertising (brochures, printed materials, etc.) will be done within the space rented by the exhibitor. Companies that have not formalised their presence at the event will not be allowed to advertise.

f) The exhibited articles must remain on the stand during the days and times that the event is held, although they may be removed on finalisation, if deemed appropriate by the exhibitor, after notifying and receiving authorisation from security personnel. In general, during the exhibition merchandise may be brought to and taken from the grounds one hour before opening or after it has closed to the public.

Slight amendments to the regulations governing the event may be made by the organisation for improvement purposes.


Requirements to take into account during assembly

The organisation will be in charge of stand fitting, duly having the personnel required to this end. Exhibitors will be able to access their stands and set up the elements and merchandise between 6,30 p.m. and 8,30 p.m. on 1st December and one hour before the start of the trade fair.

It is absolutely forbidden to make changes to the exhibition building or facilities. Thus, painting, nailing, affixing rawlplugs, scratching walls, floors or columns are prohibited. Neither can the structural elements of the building be affected.

To avoid damages to the wall panels, you have to comply to the following rules:
It is not allowed to drill, screw, nail, staple, write or paint into the wall panels. Please do not use any kind of fixing material that causes any damage to the wall panels and the aluminium sections (for example glue). When fixing materials/remainders have to be removed afterwards, the exhibitor will be charged for the cleaning costs. Cleaning costs are € 15,00 per item. The replacement value per wall panel is € 30,00. Additional work and/or damages under € 115,00 will be raised with € 25,00 administration costs.

Remember that the common areas and service areas of the pavilion or the utility connections and/or general networks for supplies and emergencies cannot be blocked or obstructed.

Exhibitors cannot occupy a space that is larger than the space assigned by the organisation and they must strictly respect space definitions. Should it be observed that the exhibitor has occupied a larger space or has caused any damages attributable to his company after the event has started, the exhibitor will be charged the amount applicable for each item.

Requirements to take into account during dismantling
Dismantling items before the fair is over is forbidden.

Once the fair is over, Exhibitors must remove all their belongings from the stand, leaving the facilities vacant.

Dismantling must be carried out on the last day, starting half an hour after closure. Dismantling or removing products is forbidden without the authorization of the organizing committee.


a) The exhibitor's rights over the space they have been assigned includes the rental of the stand from one hour before the start of the trade fair, during the fair and until the end of the period laid down for dismantling.

b) After making a timely and proper request, exhibitors that so require may request additional power, telephone, Internet connection, cleaning, hostesses, extra security, photographic and audiovisual documentary reports and all other services offered in the contractual documentation. These services will be invoiced by the organisation as applicable. Payment must be made before assembly starts.

c) Free services for exhibitors include permanent security at the facilities, maintenance of trade fair activities and cleaning of common areas. In this respect, all packaging and unusable materials must be placed in the appropriate locations.

d) The public liability service is compulsory and must be taken out with the organisation. The premium for this is already included in the participation fees when reserving the space. Personnel who participate in works inside the pavilion will be insured against accidents and up to date with social security contributions, taxes and other employment and tax obligations.


All actions that entail a risk of damage or accident are prohibited, except when express consent has been received from the organising committee, after the exhibitor makes a written request to perform specific activities.

No activities will be permitted in the exhibition area that could generate smoke, fire, gasses or high temperatures.


The organisation will not be held liable for any possible accidents, damages or losses of any nature that could affect persons or inanimate objects with regard to both exhibitors and to third parties.

Likewise, the organisation will not be held liable for losses of materials and objects stored on each stand through robbery, theft or any damages they could incur before, during or after the trade fair, even when all opportune security measures have been adopted.


If, on grounds attributable to the organisation, the event is cancelled, exhibitors will have the right to be repaid all fees paid until that time, but with no right to compensation for this cause.

Fortuitous acts and force majeure shall not be considered as causes attributable to the organisation. Events caused by strikes, power cuts or others of a similar serious nature shall likewise be excluded.

Participation at the 2019 WBWE implies that the exhibitor fully accepts these regulations.

Trusted partners behind the WBWE

Our sponsors

The sponsorship of the WBWE provides a unique occasion to enhance your visibility within the bulk wine industry. The WBWE offers a limited number of potential sponsorships for companies of importance in the bulk wine sector. If you are interested in learning about the different possibilities to participate as an WBWE’s sponsor, please do not hesitate to contact us.

Any questions?

Contact us

The organizing company of the World Bulk Wine Exhibition is the “World Bulk Wine Exhibition Ltd.”, which the majority shareholding is Comexposium, as well as the founding company of the event: Pomona Keepers Ltd. comprised of Enopasion and Globalcaja.

The World Bulk Wine Exhibition was born from its partners’ common concern and interest in wine commercialization on a global scale, the vineyard’s maintenance in present territories, defense of rural development and environmental protection.