Four of the major bulk wine importing powers worldwide: USA, CHINA, JAPAN and UNITED KINGDOM will have a large presence at the WBWE, during a key year for the sector
The 8th WBWE will be of strategic importance for the entire industry, given the current productions and existing global stocks.
The World Bulk Wine Exhibition will be held on the 21st and 22nd of November 2016 at the Amsterdam’s RAI.
In 2015, four of the major bulk wine importing powers worldwide: USA, CHINA, JAPAN and UNITED KINGDOM purchased a total of 963 million liters (USA: 277 million liters; United Kingdom: 480 million liters; China: 146 million liters and Japan: 60 million liters). All countries will be key players during the 2016 WBWE, through their major purchasers and brokers, in what is considered to be a commercially challenging year.
It appears that these four importing powers will increase their purchasing volume due to a higher domestic demand of wine, which will result in imports exceeding 1000 million liters. It should also be acknowledged that these countries demand high quality wines with an important added value for producers.
Both the result of the Southern hemisphere’s harvests, and the Northern hemisphere’s stocks, are facts that make the 8th WBWE a strategic not-to-be-missed event for professionals of the global wine industry; because what is decided during the 21st and 22nd of November 2016 at the Amsterdam’s RAI will be crucial for the entire global market.
The WBWE organizers are preparing the ground for the 8th World Bulk Wine Exhibition. A trade fair that has been steadily growing not only in terms of the number of exhibitors but also in terms of international participation. In 2015, this exhibition, which assembles 85% of the global supply for bulk wine, brought together professionals from 66 different nationalities and more than 200 companies from 20 countries. These figures are expected to improve this year on the 21st and 22nd of November.
Over the last seven editions, the WBWE made the city of Amsterdam the world’s wine capital and the main meeting point for the wine industry’s key players. Wine-makers, purchasers and professionals attend with one objective: TO DO BUSINESS.