‘Genuine Wines, Global Business’. The biggest world event for the wine industry announces its new slogan, five months ahead of its most international edition
The global business of large wine volumes keeps growing and providing great opportunities for the entire wine sector; and it has transacted nearly 40 million hectoliters amounting to approximately 3.000 million Euros. Transacted bulk wine represents 38% of the global market; a figure to bear in mind when trying to understand the keys of the WBWE: a fair trade that gathers the main businesses of the industry held over two days in Amsterdam.
The World Bulk Wine Exhibition is an event of strategic importance, not only because of its unifying power, the place where it is held or the dates it takes place, but also because it gives a 360-degree vision of what the business of bulk wine is.
“Genuine Wines, Global Busines” is the new motto of this trade fair, whose main purpose remains intact. So, the WBWE continues to be the business event for professionals, i.e. winemakers and importers, but also agents, media and other professionals related to the wine industry.
The World Bulk Wine Exhibition presents not only the best place for debate and to conclude commercial transactions, but also fosters and encourages them through the dialogue and the conversations that take place at the cycle of conferences. In addition, the WBWE provides an in-depth look at the quality of bulk wine through the sole worldwide competition of this kind (the International Bulk Wine Competition). The WBWE rewards the efforts of those people or groups, who stand out in defending wine values and in their support for this sector (Voice of Wine). Furthermore, the WBWE promotes a culinary tasting area, where the bulk wine is the leading star. And, from the past edition the WBWE upholds a forum of commercial synergies for those business activities that evolve around vine and wine (THE VINE).
Having gathered 250 winemakers from 19 different countries last year, after six editions, the World Bulk Wine Exhibition has become the biggest event worldwide devoted to wine commercialization. Although the World Bulk Wine Exhibition importance does not rely solely on the number of participating producers, but also on the quantity of wine that it is transacted and on the business figures that are generated during the fair.
The World Bulk Wine Exhibition is the trade fair devoted to the wine industry, a two-day event, which is exclusively aimed at professionals and where every second of those two days matters.