‘New wine scenes: changing habits, marketing and business strategies’ will be the topic of discussion in the 7th WBWE cycle of conferences.
The World Bulk Wine Exhibition unveils the contents of the 2015 cycle of conferences, which will deal with the following topic: “A new scenario for wine: changing habits, marketing and business strategies”.
Once again, the World Bulk Wine Exhibition will feature some first class speakers. Reputed professionals from all over the world will be joining us in a dialogue to establish an effective roadmap for the present as well as for the future of the wine industry.
MONDAY 23RD OF NOVEMBER
*The conferences will take place at the Antrium Conference Hall.
12.15 pm – “shipping wine in bulk – flexibag vs ISO tank – pros and cons – the importance of using a reliable partner’” by Horst Mueller, Global Director Drinks Logistics of the company Kuehne + Nagel.
1.30 pm– Official Launching of the World Bulk Wine Exhibition Program of Conferences by Jean-Claude Ruf, Scientific Coordinator and Head of Safety and Health Unit of the International Organization of Vine and Wine (OIV), who will present an analysis of the “International wine market in 2014, with an emphasis on bulk wine”.
During the opening ceremony, the 5th “Voice of Wine Prize” will be presented.
2.15 pm – “New business escenes in the United Kingdom and their influence in wine trends” by Natalia Posadas Dickson, expert on Global Wine Trade and Purchaser for Cooperative Food (UK).
2.45 pm – “New bulk wine scenes: changes in habits, marketing and commercial strategies” by Rafael del Rey, director of the Spanish Wine Market Observatory (OeMv).
3.30 pm – “Wine consumption trends in Germany” by Marc Dressler, Business Administration professor inNeustadt Weinstrasse.
4.15 pm – “Moderating alcohol to open new markets” by Borja Larroca Sáez de Adana, Business Development Manager for Conetech.
5.00 pm – Tasting-conference “Principal grape varieties and the types of wine that consumers from big buyer countries want (Germany, UK, USA…)”, by Jean Luc Favarel, Research and Development Director of the Péra-Pellenc Group.
TUESDAY 24TH OF NOVEMBER
10.45 am – “Mexican wine taste” by Esperanza Mendiola, journalist specialized in wine and wine seller.
11.30 am – “Languedoc Roussillon Region is the leading producer of rosé wines in France: origin, quality and diversity [of rosés]”, presented by Bernard Augé, Deputy Director of Coop. Languedoc-Rosellón.
1.00 pm – “The challenge of transporting wine”, presented by Eric E. Vogt, CEO and founder of eProvenence.