The conferences of the WBWE will delve into the future of the wine sector regarding the “new normality”
The WBWE Amsterdam will be held on the 23rd and 24th of November 2020 at the RAI (The Netherlands)
Prestigious experts from across the world will participate in this area for debate and reflection on the forthcoming WBWE with the aim to shed light on the commercial trade alternatives within this new global context.
Some of the crucial topics that will be dealt with throughout the WBWE 2020 are the following: the future of wine fairs; the importance of maintaining the environmental issues in the spotlight; the web analytics boom; digitalization and the possibilities provided by E-commerce platforms; the relevance of design for successful proposals of private labels; or the immediate actions carried out by the industry.
Undoubtedly, this year’s fair will be different and we will be facing more challenges than ever, yet it will be, above all, an edition of great importance, taking into account the current situation in the markets and the pressing need to reactivate trade.
The WBWE Amsterdam hopes to bring together, once again, the entire bulk wine industry and it is working on different options that will ensure the viability of this wine trading and buying and selling platform for the thousands of clients of this fair each year.