The relevance of design layout when developing a bulk wine project
An approach to two inspiring proposals: JuicyLab and Lanchester Wines
by Jan Hagen, Marketing Director of JuicyLab, and Mark Roberts, Sales Director of Lanchester Wines.
“Bulk wine” is an increasingly more profound concept in terms of meanings and business opportunities. In a year of such a need for stimulating proposals, the WBWE Amsterdam is pleased to present the vision of two successful and inspiring companies.
On the one hand, we are delighted to have the presence of Jan Hagen, co-founder and Marketing Director of JuicyLab. JuicyLab is a new collective of wine label designers and winemakers. Their business model is finding creative ways to increase the profit margins of wine distributors. One of the ways they do this is by offering the service of canning wine, a packaging type that is increasing in popularity in the wine world. Canning wine is profitable for brand owners because the price war has not yet begun in canned wine, meaning that the margins of the distributors will be protected.
In this talk, Jan Hagen, one of the founders of Juicy Lab, will discuss what he has learned from developing canned wine concepts. Jan will go through key points ranging from different labelling options, design aspects, technical knowledge of the canning process, and the current consumer reception of canned wine.
On the other hand, attendees at this talk will get to know the success story of Lanchester Wines, through its Sales Director, Mark Roberts. Lanchester Wines has created the ground-breaking concept of “boutique bulk” because, in their own words: “We’re looking at bulk wine in a different way and changing perceptions in the trade”.
The ability to innovate within the wine sector is vital. Bulk has always been at the backbone of the trade enabling large volumes and cost-effective products. However, bulk does not have to be basic.