“The future looks very bright for the wine industry. More markets are opening up and generational change means new wine lovers are being exposed to the wines of the world every day”.

The Eighth World Bulk Wine Exhibition will be held on the 21st and 22nd of November 2016 at the Amsterdam’s RAI.

A wide representation of Australian producers and wineries have already confirmed their participation at the 8th WBWE, meaning Australia increases its role as a key player at the 8th edition of this trade fair.


Dave Brookes is the main consultant at Wine Marketing Labs, one of the most renowned oenological consulting companies in Australia. Dave is also a regular collaborator in the media such as the Australian Gourmet Traveller or Vinofreakism. On the 21st and 22nd of November 2016, he will attend the 8th WBWE to participate as a jury member at the International Bulk Wine Competition and to find out more about this international fair, where Australia and its wines are becoming increasingly important.

“My interests in wine are quite varied. I am a big fan of the wines of Australia & New Zealand were I was born but my taste in wine is definitely international. I love everything for the classics – Bordeaux, Burgundy, German Riesling and Barolo through to the minimal intervention natural wines from Europe & further afield. The wine world is big and incredibly diverse – I’m always learning something new and that is what fascinates me about wine. The regions and terroir, the growers, the people and stories behind the wines”.

“I’m very much looking forward to seeing an overview of the bulk wines on show at the WBWE and being a member of the judging panel and promoting discussion of wine quality around the World”.



Australia increases its representation within the WBWE thanks to the confirmation of attendance by several wineries and winemakers. Australia has become the 3rd exporting country of bulk wine and bag-in-box in terms of volume, only surpassed by Spain and Italy, both traditional sellers of this type of wine abroad. And Australia is also far above other well-known producing countries such as Chile and South Africa.

The Australian bulk and bag-in-box wine is considered to be one of the most competitive and highest quality worldwide, thanks to its sale with varietal indication, which is very useful mainly for traders from all over the world, who later package the wine with their own brand and place it on the international market.

During 2015, Australia exported a total of 417 million liters of bulk and bag-in-box wine, an amount that represents 56% of their total sales abroad, which amounted to nearly 745 million liters and increased by 3% compared to the previous year, where Australia nearly reached 400 million liters, totaling 744.6 million Australian Dollars, i.e. nearly 480 million Euros and an increase of 4,3% compared to the previous year, where the exports of this type of wine amounted to 724.2 million Australian Dollars, approximately 466 million Euros. The price slightly decreased from 1.04 to 1.02 Australian Dollars, i.e. from 0.67 to 0.66 Euros per liter, according to the Spanish Observatory for the WineMarket (OEMV).

The biggest exports were provided to United Kingdom with 203 million liters, nearly half of the total sales, for 210.3 million Australian Dollars, i.e. more than 135 million Euros, followed by the United States with 58 million liters, around 14% of the sales, amounting to 56.6 million Australian Dollars, roughly 36.5 million Euros. Australia also exported 33.5 million liters to The Netherlands, amounting to 27.6 million Australian Dollars (nearly 18 million Euros) and 33 million liters to Canada, for a total of 29.2 million Australian Dollars (around 19 million Euros).

Other significant Australian exports were provided to the following countries: Italy with 17 million liters amounting to 26.9 million Australian Dollars, i.e. more than 17 million Euros; New Zealand with nearly 12 million liters for 10.9 million Australian Dollars (approximately seven million Euros); and China with 11.5 million liters amounting to 16 million Australian Dollars, almost 10.5 million Euros.


WBWE 2016

The WBWE organizers are preparing the ground for the 8th World Bulk Wine Exhibition. A trade fair that has been steadily growing not only in terms of the number of exhibitors but also in terms of international participation. In 2015, this exhibition, which assembles 85% of the global supply for bulk wine, brought together professionals from 66 different nationalities and more than 200 companies from 20 countries. These figures are expected to improve this year on the 21st and 22nd of November.

Over the last seven editions, the WBWE made the city of Amsterdam the world’s wine capital and the main meeting point for the wine industry’s key players. Wine-makers, purchasers and professionals attend with one objective: TO DO BUSINESS.

World Bulk Wine Exhibition