The WBWE presents: Leona de Pasquale


The WBWE presents: Leona de Pasquale

Leona de Pasquale is taking part as a jury in the International bulk Wine Competition, the only competition in the entire world that supports the promotion, transparency, quality and prestige of great bulk wines, which are produced all over the world.

The International Bulk Wine Competition is taking place at the RAI of Amsterdam on November 25, one day before the start of the tenth edition of the WBWE. 

On the 10th anniversary of the world’s biggest trade fair devoted to the bulk wine business, it is a privilege for us to have an expert such as Leona de Pasquale, who is a London based a London based Taiwanese freelance wine writer, translator, WSET Certified Educator and holder of WSET Level 4 Diploma. She has written and translated for Decanter Magazine (Chinese Edition in Taiwan) and Le Pan Magazine in Hong Kong. She is the European Correspondent for the most influential wine and spirits magazine in Taiwan (Wine & Spirits Digest) as well as the Wine Correspondent for The Vintage Magazine. Her translation works include some of the most authoritative wine books such as The World Atlas of Wine, American Wine and Natural Wine. She has also been working for major wine companies in London since 2012 and is currently with Berkmann Wine Cellars. 

Today she answers for the WBWE to a series of questions about the present and future of the industry, which has evolved so much throughout the WBWE’s 10th years of existence.

 What do you expect from your participation at the WBWE? 

It is an honour for me to be invited to the 10th edition of WBWE and to judge at the IBWC. Through the participation, I hope I can keep up with the current market insights and new trends in the bulk wine market. I would also hope to taste many quality bulk wines from the emerging markets.

  • In your opinion, which are the most interesting wines at the moment? And where they are produced?

I always find it really exciting when I become aware that well-established wine regions are producing something new, be it new grape varieties or untraditional ways of making wine. In my opinion, being creative and innovative whilst maintaining quality is the key to success in this competitive market.

There are many examples that spring to mind:

Susumaniello in Puglia is one. It had been the workhorse grape variety for ages but now is playing an important role in some parts of Salento.

I am a big fan of Portuguese wines. The choice of their native grape varieties seems endless. Vinho de Talha (wines made in clay pots) in Alentejo interests me the most at the moment.

In the Far East, China is making more and more good quality wines and has been experimenting many different grape varieties, ie. Marselan with great results.  Even Taiwan, where I am from, is making some international award winning wines now with grapes like Black Queen and Golden Muscat. The wine world is full of surprises!

  • Which markets are currently showing the most promise for bulk wine imports?

I was asked to source some bulk wines for the Chinese market a couple of years ago and was shocked by the sheer monthly volume they were asking for. By looking at the market figures, I think no one can deny that China will play a key part as bulk wine importer in the years to come.

  • How can producers better communicate the benefits of bulk to suppliers?

Cost effective, standardised quality and eco-friendly are the benefits of bulk wine to communicate in my opinion. Equally important is to ensure that new importers are well informed of how the wine is transported in order to minimise the worries of potential decline in quality due to the logistic.

World Bulk Wine Exhibition